Most new corporate startup accelerators make the same mistakes during conceptualization & operations. Here’s a compelling list of mistakes to avoid
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Current models of so-called mentors advising startups is broken in many ways. Here’s a look at a framework to choose the right mentor for your startup
If you aren’t passionate, even being good at your work will not get you very far. Truly magical creations require something else altogether
An in-depth analysis of the Housing.com Lookup marketing campaign with an estimated spend of INR 120 crore and whether it was a good use of the marketing budget
Every entrepreneur believes that her startup is completely unique and peerless. Sure, this is important to believe – but what problems will it cause?
Choosing the right metric to track can have a long term impact on how your team behaves and what it strives to achieve. See how to find and track things that matter
How many times have you felt that you’d have been successful, if only you had a key enabler. Do you know why we feel so? And how to avoid falling into the ‘dependency trap’?
The one fallacy of first time entrepreneurs when they think of products & feature sets – taking on too many things. Why does this happen?
Multi-billion dollar valuations for Indian startups might be applauded by the popular media, but what are the fundamentals on which these valuations are based on? Are there any pitfalls of enjoying such numbers?
All major e-commerce firms are going all out in terms of marketing spend in search of growth. But will this growth at all costs mindset cause problems in the near future?