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Women of Wakefit – A Key Pillar Of Our ‘Growth With Heart’

Wakefit has been fortunate to have a set of dedicated women leaders. Here’s how they have been an inseparable part of the journey

Startup In The Time Of Corona – Founder Lessons For A Possible Slowdown

Being the founder of a startup during an economic slowdown / recession can be tough. Here are a few lessons learned from such periods in the past

Direct To Consumer (DTC) Brands & E-commerce Marketplaces: A Practical Guide

The relationship between a direct to consumer (DTC) brand and horizontal e-commerce marketplaces is an uneasy one. How should a brand navigate it?

Indian Startup Anthem – A Founder’s Journey

If one had to write a poem about the struggles of a typical Indian founder, how would it look like?

The Corruption Of The Indian Online Consumer And Its Implications

Indian e-commerce customers have gone through rapid evolution – but there is a lot that is beneath the surface. What has impacted their behaviour and where do they go from here?

The Story Behind Wakefit Sleep Internship – The Most Viral Online Campaign Of 2019

Here’s the story behind the conceptualization and planning of the Wakefit sleep internship campaign – one of the most viral online campaigns of 2019-2020

The Kinds Of Venture Capital (VC) Firms You Meet In India

The number of Venture Capital (VC) firms in India has exploded in the past 5 years. Here are some types of investors you will encounter as a founder

Venture Debt For Startups – A Comprehensive Guide

Venture debt is a relatively new funding option for startups – here’s a comprehensive view on when to take venture debt and when to avoid it

The Fallacy Of Winner Takes All Market – Why Many Indian Unicorns Are Struggling

What is going wrong with the Indian unicorns? Could there be a fundamentally incorrect assumption about winner takes all market?

Brand Building In The Age Of The Millennial

Millennials form over 1/3 of the Indian population but they have very unique characteristics. What are the implications for marketers targeting them?

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