The relationship between a direct to consumer (DTC) brand and horizontal e-commerce marketplaces is an uneasy one. How should a brand navigate it?
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If one had to write a poem about the struggles of a typical Indian founder, how would it look like?
Indian e-commerce customers have gone through rapid evolution – but there is a lot that is beneath the surface. What has impacted their behaviour and where do they go from here?
Here’s the story behind the conceptualization and planning of the Wakefit sleep internship campaign – one of the most viral online campaigns of 2019-2020
The number of Venture Capital (VC) firms in India has exploded in the past 5 years. Here are some types of investors you will encounter as a founder
Venture debt is a relatively new funding option for startups – here’s a comprehensive view on when to take venture debt and when to avoid it
What is going wrong with the Indian unicorns? Could there be a fundamentally incorrect assumption about winner takes all market?
Millennials form over 1/3 of the Indian population but they have very unique characteristics. What are the implications for marketers targeting them?
Building a direct-to-consumer (D2C) brand in India comes with its own set of unique problems & opportunities that are different from the rest of the world
At Wakefit, everything we do is viewed through the customer lens. Something we are learning to do even at a few lakh shipped products every month. Here’s how we do it